Online Classrooms

All courses and business tools are delivered digitally, and via on-line classrooms, webinars or teleclasses. With our state-of the-art technology, our students take their courses in the comfort of their own homes or offices. Forget hefty travel expenses, rush hour traffic and extended periods away from your family and/or business!

ONLINE COURSES & BUSINESS TOOLS:

The Home Stager’s Lunch & Learn Kit

Use this ready-made & professional kit to offer your own lunch & learns or educational events to the Realtors in your market.Included in this kit are:1. A highly visual and content-rich Power Point Presentation written just for stagers to use in 45 minute to 1-hour Lunch & Learns and Realty Office Presentations. (You can customize the length and customize with your own branding, contact information and before & after photos.)2. Forms, Systems & Samples you can use for marketing, scheduling, conducting and following up after your presentation.3. The handouts you can customize and deliver during your presentations.4. A recorded online class on how to deliver the presentation so that you can implement this tool and start generating new business right away!

This tool is perfect for conducting Lunch and Learns and Realty Office Presentations that will help position you as the expert in your community AND build your database (and your bottom line!)

Regular Price = $149

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INSIDER MARKETING SECRETS from The Interiority Complex University

Take advantage of the INTERIORITY COMPLEX® simple, yet successful and proven marketing system suited perfectly for stagers, decorators, and window covering dealers on a shoestring budget. Click here to learn more about Insider Marketing Secrets.

Course topics include:
•Our proven marketing systems.
•Why you must have a marketing plan.
•How to set a realistic marketing budget.
•Daily marketing activities that work.
•Our secret to being INVITED to speak before the top agents in our market AND getting paid to do it.
•Our secret to getting our company advertised directly to the real estate community without paying a dime to do it

Plus receive the following documents:
A sample marketing calendar you can customize.
A sample marketing plan template.
Our signature form, system and process for conducting a winning, memorable and productive Realty office presentation

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THE SECRETS OF STAGING TO SELL from The Interiority Complex University

So you know the concepts of good design and you know how to create a beautiful space, but do you really know The Secrets of Staging to Sell? Do you know how to effectively communicate home staging strategies and statistics to Realtors and sellers? It’s one thing to know how to design a space to sell, it’s another to be able to position yourself as an industry leader, community expert and respected professional. This 3-hour course is like no other staging course. It will give you the confidence to sell your ideas and services. Note to students: Our main area of focus for this course is not HOW to stage. This course is for professionals who are ready to take their business to the next level.

•The true Definition and Objectives for real estate staging.
•How to position yourself as an expert and separate yourself from the competition.
•The Science & Psychology of Staging.
•Qualities of a Professional Real Estate Stager.
•Verbiage for explaining the “why” to your clients to ensure their cooperation.
•Know the areas Improvement with the highest return on investment.
•Top 10 Most Common Mistakes Sellers Make.
•10 Things Sellers Can do Today to Sell Their Home Faster and For More Money.
6 Staging Mistakes Realtors Make
•Hints, pictures and tips on some of the most important areas of the home.
•Before and After Photos.
•At the end of this course you will be armed with information that will help you to educate the real estate community and home sellers on why staging is a step that can’t be missed when marketing a property.

This is a 2-Part Course (One & 1/2 Hours each)

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WINDOW COVERINGS 101: A 4-PART ONLINE WORKSHOP from The Interiority Complex University

Do you offer additional products and services beyond staging? If not, you are leaving money on the table and missing out on a revenue stream which could double, triple or even quadruple your current revenuesIf you are interested in joining our network and window covering co-op program, click here to learn more about Window Coverings 101.

Once people become your customers, do you work to deepen your permission to communicate and market to them? Do you offer additional products and services beyond staging?

If not, you are leaving money on the table and missing out on a revenue stream which could double, triple or even quadruple your current revenues. Members of the Interiority Complex Window Covering Co-Op simply and easily learn how to integrate window covering sales into their existing businesses while enjoying the buying power and support of the national chains and franchise operations (without paying the hefty fees).

THE INTERIORITY COMPLEX® WINDOW COVERINGS 101 COURSE SERIES: LEARNING THE BASICS FOR INCREASING YOUR REVENUES & PROFIT THROUGH ADDING WINDOW COVERING SALES TO YOUR EXISTING STAGING OR REDESIGN BUSINESS:

Window Coverings 101: Part I – Hard Window Treatments

What are they?
Options, products, and specs.
Inside mount vs. outside mount.
Best products to carry.
Applications and functions of each product.
Features & upgrades; motorization & more.
Trouble spots and tricky applications.

Window Coverings 101: Part II – Soft Window Treatments

Custom drapery designs, styles and basics
Hardware: Applications and specs.
Best Products.
Terminology.
Color, design & fabric specs.
How to estimate costs.

Window Coverings 101: Part III – Marketing & Sales Systems

Marketing & selling your new products
How to advertise and market your business
How to schedule and conduct an in-home consultation.
How to create a winning sales system
Proven formulas for success.

Window Coverings 101: Part IV – Ordering to Installation

Measuring, Ordering & Installation
How to measure without mistakes
Typical delivery timelines
What to expect from a warranty program
The installation process

COLOR CONSULTATIONS DE-COMPLEXIFIED from The Interiority Complex University

The INTERIORITY COMPLEX® 7-Step Process to Help You and Your Clients Overcome Chromaphobia, Paint-aholicism and Fear of Color Commitment. Topics we cover are:

- Mastering the basics of color.
- Knowing & Understanding the Nuances of Color.
- Paint colors for dwelling vs. colors for selling.
- Steps to a Successful Color Consultation.
- Educating yourself and your clients on color.
- Color exercises you can use to enhance your ongoing knowledge of color.
- Plus…Colors that Sell (Color names & numbers you can use!)

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PRICING STRATEGIES FOR INTERIOR DESIGNERS & STAGERS from The Interiority Complex University

Are you worried that you are under priced or overpriced? Are you struggling to determine the best price structure for your products and services? In this course, we share the key elements that will help you to price with confidence.

From pricing objectives, to pricing strategies, we deliver this information in a frame work that is easy to understand.

You will walk away with information that you need to understand exactly how you need to price your products and services so that you are profitable and successful.

Course topics include:

The Price is Right. Or IS it?
The Four C’s of Pricing
Let’s talk Floors & Ceilings (not finishes & colors!)
How to Create a Planned Model for Economic Success for YOUR biz.
An exercise to help you determine whether or not to carry & store inventory
The Discipline of Market Leaders
Pricing Methods & Pricing Strategies

Plus, you receive the following customizable forms for your business:
A Break Even Analysis
A Sample Profit & Loss Statement Your Can Customize
A Competitive Market Analysis Form

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20 Customizeable Newsletters: (12 Homestaging Related, 8 Decorating Related)

Are you tired of trying to put together content for a monthly newsletter? Having to write a regular newsletter can be draining and time consuming for the busy entrepreneur who is already juggling too much. However, regularly providing valuable content to your clients and potential customers is key to staying in front of your market. These newsletters are delivered to you in word format, so that you can customize the content to fit your newsletter delivery format. Whether you use Constant Contact, AWeber, regular e-mail or even print, you can use this content by simply cutting and pasting the articles into whatever format suits you!